Mumbai, January 16, 2020: Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company, has identified 2020 as the year of significant holiday opportunities- with 21 extended weekends across the year. With the Company’s data highlighting an over 35% surge in demand for weekend breaks, Thomas Cook India has launched ‘Smart Weekends 2020’ to maximise on this latent demand.
With several public, festive and regional holidays falling on weekdays in 2020, Indians are smartly opting for leave and combining it with a public holiday to create an extended/ smart weekend getaway of between 3-9 days. Upcoming smart weekends include: taking leave on February 20, combining it with Mahashivratri on February 21 and the weekend to enjoy a 4 day cruise in Singapore-Malaysia; or availing of the extended weekend following Ram Navami on April 2, for a wildlife break at Ranthambore; a 9 day break by taking leave on Monday followed by Holi on Tuesday, March 10, another three days leave till the weekend to follow the mesmerizing Sakura/Cherry Blossom trail in Japan and South Korea.
While Thomas Cook India’s data reveals that demand is being driven primarily by India’s work weary millennials, families too are showing keen interest- with a clear shift from one long annual vacation to multiple, short holidays or micro-cations. To avoid challenges of surge pricing/ availability of last minute bookings, Thomas Cook India’s Smart Weekends 2020 intends to benefit Indians with a calendar of destinations to help plan their weekend breaks- well in advance.
Starting from Rs. 6999*, Thomas Cook India’s Smart Weekends 2020 offers domestic micro-cations within a 300 km distance from key metros and hence ideal for convenient self-drive holidays: Udaipur, Coorg, Lonavala, Sunderbans, Nanital, Srisailam, Puducherry, among others (*cost per person on twin sharing basis)
With the Henley Passport Index highlighting that Indians are now allowed visa-free entry to 58 countries, Thomas Cook India’s Smart Weekends 2020 also includes popular no-visa, visa on arrival and easy visa short-hauls like Indonesia, Dubai, Abu Dhabi, Malaysia, Singapore, Thailand, Mauritius, Maldives, Reunion Island, Bhutan and emerging destinations such as Myanmmar, Vietnam and Oman. Favourite domestic destinations include Andamans, Kerala, Ladakh and the North East.
Thomas Cook India’s Smart Weekends 2020 offers a range of experiences to engage India’s diversity of consumer archetypes, including: spiritual bliss (Temple trails of Dwarka-Somnath), cultural getaways (exploring the unique architecture of Hampi), festivities (Holi in Mathura; Rann Utsav), wildlife weekends (jeep safaris in Corbett/Madhya Pradesh, panda volunteering in Chengdu, China), monsoon breaks (Bhandardara in Maharashtra), slow weekends (snorkelling in Phuket/ Krabi, water sports in Goa), nature (island hopping in Langkawi, mangroves in the Sunderbans, coffee plantation stays in Coorg), rejuvenation (spa-wellness in Bali/the Red Sea, Jordan), urban paradise (Kuala Lumpur, Dubai), family getaways (theme park experiences at Singapore’s Universal Studios, Warner Brothers, Yas Island, Dubai Parks and Resorts), dark tourism (Cu Chi Tunnel, Ho Chi Minh) among others.
Mr. Rajeev Kale, President & Country Head Leisure Travel & M.I.C.E, Thomas Cook (India) Limited said, “We have observed over 35% increase in demand for smart weekend holidays, with young India’s Gen Z, millennials and working couples powering the growth story. With its 21 extended weekends, 2020 offers significant opportunity. Our new ‘Smart Weekends 2020’ was conceptualized to leverage this demand with multiple micro-cations during the year to allow India’s time starved and travel hungry consumers/workaholics to rest, relax and recharge.”
For more information, please visit www.thomascook.in