The event industry is one of the largest affected like other industry, due to Coronavirus Pandemic, which concluded with cancellation & deferring the events.
As a socially responsible citizen of India, we must obey the rules and regulations of our state & central government to stop the rapid spread of the Coronavirus Pandemic. It is a complicated circumstance for an event organizer. We need to come up with various tactics to nurse our event industry.
Coronavirus Pandemic might end in a few weeks;
Our health care departments like Doctors, Nurses, Lab technicians, Ambulance services are working 24/7. But what about the economic disaster?
Lockdown effect in Indian Economy & effected business:
The nationwide Lockdown announced to contain the coronavirus outbreak has impacted industries, and their operations have come to a standstill in India. The concerns on account of COVID-19 have morphed from the impact of imports from China on domestic supply chains, into a domestic and external demand shock, with social distancing and lockdowns leading to production shutdowns and job losses in some sectors.
Few steps to avoid the impact of Coronavirus Pandemic crisis:
1) Plan for the Future:
Use this lockdown period wisely; make strategies for future events that lined up.
2) Build Brand Awareness:
Be creative and utilize this time to create content to increase brand awareness.
3) Customer Engagement:
Modernize clients and engage with possible prospects, so that they will remember after the crisis has passed. Contemplate building a pipeline of business over digital outreach. Look at the older leads that were on the backburner due to one reason or another.
4) Provide Information on The Crisis:
Mutual responsibility for fighting this Coronavirus Pandemic.
Direct the attendees to these platforms keep updating clients regularly.
Check, if there is quality in expanding offering to keep connected in a post Coronavirus Pandemic world.
The Digital Transformation
Host events virtually:
Update from the physical event to online event and host event virtually, This is the time for planning & popularise the virtual events & webinar.